Kylee Steigelman

​I'm a recent graduate from Drexel University. I have a bachelor's in Fashion industry & Merchandising, previously known as Design & Merchandising.  I spend my free time volunteering at the Philadelphia Animal Welfare Society, where I help coordinate adoption profiles for kittens and cats.

As a passionate fashion graduate, I believe in the power of storytelling to transform the fashion industry by driving impactful campaigns and shaping trend-forward strategies that resonate with today’s consumers. With a deep understanding of the ever-evolving fashion landscape, I specialize in blending creativity with data-driven insights to craft compelling brand narratives and connect with diverse audiences.

My journey in the fashion industry began with my education at Drexel University. It has allowed me to study diverse roles and skills, from conceptualizing collections that resonate with audiences to driving initiatives that elevate brand presence in competitive markets. I have also pursued several internships and roles that have served to develop my skills further. 

My work spans multiple roles in marketing, social media, digital content, and e-commerce, equipping me with a well-rounded understanding of the fashion industry's nuances and trends. My internship experiences have honed my skills in trend forecasting, editorial content creation, writing, planning, and digital marketing. Whether analyzing fashion trends for Avalon Apparel, creating editorial content for Main Line Today, or assisting every aspect of a small brand at Janice Martin Couture, I have and continue to approach each project with creativity and precision. Currently, as an Email Development Coordinator at Lane Bryant, I craft promotional email campaigns that drive engagement and website traffic. I also develop and execute social media strategies as a Social Media Specialist at Pet Castle Resort, enhancing brand visibility and audience interaction.

Key Highlights:

• Expertise in design, merchandising, and marketing

• Proven track record of successful marketing campaigns that drive sales and customer loyalty

• Proficient in Adobe Creative Suite, trend forecasting, retail analytics, design, and more

I’m driven by a love for personal expression and a commitment to innovation and sustainability. Passionate about shaping compelling brand narratives, my proficiencies lie in creating innovative marketing strategies that captivate audiences and elevate brands. Let’s connect to explore how we can collaborate in shaping the future of fashion marketing.